Email Sequences

Overview

Email Sequences lets you create automated multi-channel outreach campaigns directly inside Lead Titan. Accessible via the Sequences tab in the top navigation, it combines AI content generation with flexible campaign design to help you reach prospects across multiple channels.

There are two ways to build a sequence:

• AI Quick Builder — Describe what you want in plain English and Darwin generates the complete sequence for you.
• Advanced Builder — Full control over every detail: name, AI prompt, brand, persona, channels, and visual options.

Sequences support four outreach channels: Email, SMS, LinkedIn, and AI Call. The AI generates appropriate content for each channel based on your brand profile and persona settings.

AI Quick Builder

The AI Quick Builder is the default view when you click Sequences in the top navigation. It provides the fastest way to create a complete outreach sequence.

At the center of the screen is a text input with the placeholder: "Describe what you want to achieve...". Type your campaign goal in natural language, or choose from one of the pre-built campaign templates that appear as clickable chips:

• Abandoned cart recovery
• Welcome series
• Re-engage inactive users
• Product launch
• Custom campaign

Click a template chip or type your own description, then click Send to have the AI generate your sequence. Voice input is also available via the microphone button next to the text field.

At the bottom of the Quick Builder you'll find a link to the Advanced builder for more granular control.

Advanced Builder

Access the Advanced Builder via the Advanced link at the bottom of the Quick Builder, or navigate directly to /lead-titan/sequences/create. This mode gives you full configuration control over every aspect of your sequence.

The Advanced Builder includes the following configuration sections:

• Sequence name — Give your campaign a descriptive name.
• Description — Brief description of the campaign goal.
• AI prompt — Detailed instructions for what you want to achieve (large text area). This is where you tell Darwin exactly what to generate.
• Brand selector — Choose which brand profile to use for tone and content.
• Persona selector — Choose the sender persona (e.g., "Marcus Rodriguez").
• Channels — Toggle Email, SMS, LinkedIn, and AI Call on or off.
• Options — Enable AI Hero Images for visual content in your emails.

Click Generate Sequence when all fields are configured. At minimum, you need a sequence name and an AI prompt to generate.

Multi-Channel Support

Lead Titan sequences support four outreach channels, each generating channel-appropriate content:

• Email — AI-generated email copy with subject lines, body text, and CTAs.
• SMS — Short text messages for quick touchpoints and follow-ups.
• LinkedIn — Connection requests and InMail messages for professional outreach.
• AI Call — Automated voice calls powered by the AI Caller (requires AI Caller add-on).

Toggle each channel on or off in the Advanced Builder's channel selector. The AI automatically generates appropriate content for each enabled channel within the sequence flow.

Campaign Templates

Pre-built templates in the Quick Builder help you get started with common campaign types:

• Abandoned cart recovery — Win back customers who left items in their cart. Builds urgency with discount codes and reminder sequences.
• Welcome series — Onboard new users or customers with a warm introductory sequence that builds familiarity and trust.
• Re-engage inactive users — Bring back users who haven't engaged recently with targeted re-activation messaging.
• Product launch — Announce new products or features to your audience with a multi-touch launch campaign.
• Custom campaign — Start from scratch with your own description and let the AI build the sequence around your goal.

Advanced Builder Trigger Templates

In the Advanced Builder, additional trigger-based templates are available:

• Abandoned cart recovery — Triggered when a user abandons their cart.
• Welcome series — Triggered on new user signup.
• Re-engage inactive — Triggered after a period of inactivity.
• Product launch — Triggered on launch date.
• Choose Trigger (custom) — Define your own trigger conditions.

Context & CTAs

The Advanced Builder lets you enrich your sequence with context and calls-to-action that help the AI generate more relevant, personalized content.

Add Context

• Products — Attach product information for the AI to reference in the sequence content.
• Documents — Upload supporting documents (PDFs, decks, one-pagers, etc.) for the AI to draw from.
• Links — Add URLs the AI should reference or include in the generated messages.

Call-to-Action

• Configure button text (e.g., "Shop Now", "Book a Demo", "Learn More").
• Set a destination URL for each CTA.
• Add multiple CTAs per sequence for different steps.

Footer Links

• Auto-populated from your brand settings.
• Privacy Policy URL.
• Email Preferences URL.
• Social Media Links.

Next Steps

Now that you know how to build sequences, explore related features:

• AI Lead Discovery — Find leads to add to your sequences.
• Directory — Manage your leads and export data.
• AI Caller — Add AI-powered voice calling to your sequences.
• Account Settings — Configure sending settings and integrations.